Make sure that your content is up to date
In our coffee grinder example, the new unit replaced the original version. If the company had merely improved the original then it is important that they update its webpage. All existing links will continue to find the page. This means the user receives up to date information on the updated version of the Bean-o-matic.
Great, so you’ve updated the key content on your website. Have you examined it in finer detail? For example is your company name and address listed correctly. Are the phone number, email address and other details accurate?
If you have a staff page have there been additions? Have others left the company? Has anyone had a title change? Are the biographies accurate?
Are downloadable resources such as annual reports, catalogs or spreadsheets current? Will you archive or delete older content?
It’s vital to update your content, from the most important pages down to the smallest detail in the footer.
If your details aren’t up to date contact me and we’ll get them in order.